To promote sustainability for MTV, we created the first-ever edible ad
To promote the MTV Young Universe Brief on sustainability, we created an edible ad made of sustainable paper.
eat this ad
A website invited users to submit recipes featuring the paper, with a renowned chef launching the first dish. The campaign drew thousands of visitors and hundreds of recipes, with the best winning a pass to the Brazilian Video Music Awards.
\o/
Cannes Lions 2009 - Shortlist Media
Cannes Lions 2009 - Shortlist Direct
ABP Festival 2009 - Grand Prix
ABP Festival 2009 - Gold
ABP Festival 2009 - People's choice
El Ojo 2009 - Gold press
Wave Festival 2009 - Gold direct
Wave Festival 2009 - Silver press FIAP 2009 - Silver press Brazilian Creative Annual (CCSP) 2009 - Press
Brazilian Creative Annual (CCSP) 2009 - Direct
My role:
Creative / Art Director
Creative team LODUCCA:
Guga Ketzer - CCO
Cassio Moron - CD
Daniel Poletto - Creative / Art Director
Rodrigo Senra - Creative / Copywriter
Andre Godoi - Creative / Copywriter
Kika Botto - Creative / Art Director
Carlos Thunm - Creative / Art Director