We had people turn off the lights to see the danger faced by child victims of pedophilia

These ads against pedophilia were printed with fluorescent ink, which glows in the dark. With the lights on, you see one message. When the lights are off, a new image appears.

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Cannes Lions 2008 - Silver press

Cannes Lions 2008 - Shortlist outdoor

Clio Awards 2009 - Silver

One Show 2009

New York Festival - Gold

El Ojo de Iberoamérica - Silver

Lürzer's Archive Magazine

Ad Stars Corea - Silver

Ads Of the World 2008 print winner

Brazilian Creative Annual (CCSP) 2008 - in book

My role:

Creative / Art Director

Creative Team EURO RSCG:

Jader Rossetto - CD

Daniel Poletto - Creative / Art Director

Kleyton Mourão - Creative / Art Director

Rodrigo Senra - Creative / Copywriter