A relentless journey in pursuit of perfection. IT'S NOT THE END. THE BLEND.
“The Blend” is the result of a 3-year journey of testing and experimenting by O Boticário, involving 1961 trials with perfumers from Brazil, Spain, France, Germany, and the USA. This meticulous process mirrors how actors test and experiment to create their characters in pursuit of perfection. In the film, we explore this trial-and-error process in both fragrance composition and acting, with Rodrigo Santoro co-creating the scenes based on his own career.
\o/
Obstinação TV spot:
Brazilian Creative Annual 2020 - gold in photography
Brazilian Creative Annual 2020 - bronze in art direction
Brazilian Creative Annual 2020 - bronze in direction
My role:
Creative / Art Director
Creative Team ALMAP BBDO:
Luis Sanches - CCO
Ricardo Chester - ECD
Bruno Prosperi - ECD
Ana Carolina Reis - Creative / Copywriter
Daniel Poletto - Creative / Art Director
Fabio Girardi - Creative / Designer